Everybody Is A Brand

In today’s crowded digital landscape, everyone has a personal brand—whether they intentionally cultivate it or not. This session explores how your unique combination of skills, values, experiences, and online presence shape how others see you and the opportunities that come your way. Discover how to define and communicate an authentic personal brand that helps you stand out, navigate a rapidly changing workplace, and build a career aligned with your strengths, purpose, and passions.

Presenter Bio:

Doug Gruse is the Chief Marketing Officer at Empire State University, where he leads brand strategy, enrollment marketing, and creative services. With a career spanning higher education, journalism, and digital communications, he is known for data-informed marketing, authentic storytelling, and building campaigns that connect with today's learners while advancing the university's mission and growth.